One cannot deny the fact that the logos are a brand’s most valuable marketing assets. Companies like Amazon and Apple are great examples of how a good logo can take a brand to the next level. Taking inspiration from their success, brands today are more aware of logos and how it can help them to grow their business.
Just like the logo design, the logo color plays an equally important role in it. Logo colors are not just colors but a sensation that is transmitted to the brain whenever we see the logo of a brand, it creates an effect on our subconscious mind and especially on our psychological attitude towards the brand.
Big brands out there have decoded this a long back and are using colors wisely in their logos for a long time. Here’s a survey on how they use colors to make their logo appealing and rememberable for the audience.
This graph shows how big established brands use colors most brands use only one or two colors in their logo. This is because, when you use more than two colors in a logo, you make it tough for your audience to comprehend and remember it. To know more about how color matters in logo design, you can read further.
Importance Of Colors In A Logo
1. Colors stimulate emotions
As a human, we have always associated colors with emotions like the blue color is for boys, pink is for girls, red is for danger and so on. Thus, the first reason why colors are important for a brand’s logo is that color evokes emotions.
Having the color scheme of your logo matching the emotions of your target audience shall greatly enhance your chance of making it big in your niche or industry. Different colors stimulate different emotions in a human being, here are a few examples of most used colors in a logo and emotions associated with them
The red color is generally used to depict danger and hence it alerts our senses that there is some sort of urgency going on. Thus, most of the call to action buttons like Buy Now, Sale, Subscribe, etc are red in color, so that people can take quick actions which will increase the revenue of the brand. The red color is also associated with emotions like Confidence, youth, and power and hence used logos of big brands like LEGO, COCA-COLA, and NETFLIX.